Kapow supports Missing People's Big Tweet

On International Missing Children's Day, 25 May 2012, Kapow will join Stephen Fry in helping to safely reconnect missing children by taking part in the charity Missing People's Big Tweet for Missing Children. Kapow is supporting this creative digital campaign by covering Missing People's costs of SMS messages sent to and from the newly launched shortcode 116000, a European wide initiative to help missing children and their friends and family that need support.

Stephen Fry, a patron of Missing People said, “A staggering 140,000 children go missing in the UK every year. On International Missing Children's Day (Friday 25 May), I will once again join the charity Missing People in harnessing the power of Twitter to help find missing children via The Big Tweet for Missing Children. You can take part too, by retweeting the appeals for missing children that the charity will tweet every 30 minutes. On this day, the charity will also be launching 116000 – the new hotline number to call or text for support if you or someone you love goes missing. So please add #116000 to all your tweets and help to spread the word about this important new number. You never know when someone you love might need it.”

“As a long term supporter of Missing People we welcomed the opportunity to help arrange the special shortcode with the UK mobile networks and to cover SMS costs to and from the free to use number,” says Andrew Cowles, Technical Director of Kapow. “It would be wonderful if we could bring a child to safety on International Missing Children’s Day, but it's equally important to support Missing People's work to help it continue throughout the year.”

If you would like to join Kapow in taking part in the Big Tweet for Missing Children, you can find more information at www.missingpeople.org.uk

Date: 14 May 2012 @ 15:24

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