Premium SMS enables you to charge new and existing customers for content or services by sending a reverse-billed message to their mobile phone. The mobile user must 'opt-in' and accept the charges by sending a text to a Shortcode. Typically Premium is used to bill for competition entries and ringtone/wallpaper downloads.Dedicated Shortcode
You can choose to own a 'dedicated' Shortcode which is unique to your organisation.Shared Shortcode
Alternatively you may wish to use a 'keyword' on an existing 'Shared' Shortcode. If you opt to use a Shared Shortcode, your incoming messages will need to start with your unique keyword. You would for example request mobile users to text COMPANY followed by a space and their message to the Shortcode, e.g. COMPANY MESSAGE to XXXXX.
Premium SMS is regulated by PhonepayPlus.
For more information including costs and lead times please view our Premium SMS document.